01 The first value
Clarity.
Every dollar in motion. Know what's lost, what's at risk, and what's recoverable in real time.
The problem we built for
The agency reports clicks. The shop reports cash. The two never reconcile.
In the trades, marketing is gambling dressed up as strategy. By the time you review the reports, the money is already spent. The numbers that show it's working come from your ad platforms. The numbers that show it isn't working come from your FSM. You can't run a $5M business this way.
Before Revalytics, our team ran EAX Media, a digital marketing agency for residential trade businesses. Plumbers. HVAC shops. Electricians. We placed their ads. Ran their campaigns. Watched their numbers.
We saw something we couldn't explain. The ad platforms reported success. The reports looked clean. But every quarter, the same operators kept asking us the same question:
"Where is the money?"
Leads were coming in. Marketing dollars were going out. Nobody could tie one to the other. So we started doing it by hand.
Project 3282
The Lab took the question seriously.
In 2023, our Lab opened an internal project to answer it. Search engineers. Data scientists. Operators with real trade business backgrounds. Every metric got dissected. Every assumption got tested. What had been an industry wide shrug became an engineering problem.
Year
2023
Code name
Project 3282
Disciplines
Search, Data, Operations
Output
MARION
Pulling call records. Cross referencing them with booked jobs. Tagging which channels produced revenue and which ones produced ghosts. Across the EAX Media client base, we built a process for reconciling marketing spend against actual revenue. We called it Project 3283. Three years. 250,000+ operational signals across the trades, analyzed manually. The pattern was clear by 2024. The work was repeatable by 2025. The only thing left was to automate it.
What the Lab built
Meet MARION
Revalytics is the software. MARION is the engine that powers it.
MARION is our proprietary AI, fine tuned for the trades. Trained on the 250,000+ operational signals we’d already processed by hand, it learned the trades from the trades, not from the open internet.
MARION ties every digital click, call, estimate, and booked job to a real dollar of revenue. Revalytics turns what MARION sees into something operators can act on in minutes, not weekly reports.
That’s real time revenue control. Built for the trades. By people who used to do it the slow way.
The intelligence layer…
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