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Revalytics for roofing businesses · $1M+ · 3+ crews

You're silently leaking
revenue every storm cycle.

Storm season moves fast. The shop that calls back first wins the neighborhood. The one that follows up on the retail quote gets the signature. The one that pushes the insurance claim all the way through keeps the money. Revalytics watches all three and tells you when one is about to slip.

See the five leaks Get Started
Where roofing shops leak

Five leaks.
None of them look
like a service call.

A roofer's leaks look nothing like the service trades. Storm timing, supplement math, canvasser follow-through, the retail homeowner who needs three calls before they sign. Revalytics is tuned for what actually drives revenue loss in this business.

01

The leak

The storm window

Hail rolls through Thursday night. By Saturday, every out-of-state storm-chaser is in the neighborhood. You have a 72-hour window where homeowners are motivated, the damage is visible, and the first legitimate roofer who shows up signs the contract. If your inspection requests aren't getting dispatched within hours, not days, you're watching the whole zip code sign with somebody else.

Neighborhood loss

$180K–$600K

Per storm event · every day of delay shrinks capture rate

02

The leak

Retail quotes going cold

A retail homeowner paying out-of-pocket doesn't sign a $24,000 roof the day the inspector leaves. They get two more bids. They talk to their spouse. Retail roofing close rates cut in half after 14 days and collapse after 21. If nobody is calling back at day 3, day 7, day 14, the competitor who did wins the job. Your rep already wrote the quote. Somebody else gets paid on it.

Per aged quote

$14K–$45K

Asphalt · metal · tile · slate · larger on complex pitched roofs

03

The leak

Insurance supplements unpursued

The adjuster approved $11,800 when the job's really $18,200. Missing flashing, ridge vent, decking, underlayment scoped on site but not in the estimate. That six grand is a supplement waiting to be filed. Most shops file zero to two supplements a week. Shops that file five or six recover 15–25% more revenue per insurance job. Across a storm season, the difference is six figures just money the carrier was always going to pay.

Per unfiled supplement

$1,800–$9,600

Depreciation release · scope additions · code upgrades · O&P on large losses

04

The leak

Canvass-to-contract decay

Your canvasser knocks 40 doors Saturday. Eight say yes to a free inspection. By Tuesday, only five have been inspected. By Friday, three inspections turned into signed contracts one of which cancels within 72 hours. Every step of that funnel is a leak, and most shops can't see the funnel clearly. Which canvassers book inspections that actually close? Which inspectors convert at 70% vs 30%? Those answers are worth tens of thousands per month per rep.

Per lost stage

$8K–$38K

Canvass → inspection · inspection → contract · contract → installed

05

The leak

Ad spend you can't reconcile

Your digital budget ran $8,400 last month across Google LSA, Meta, and a post-storm direct mailer. Your agency says that produced 186 leads at $45 each. Nice round number. What they can't tell you: how many turned into signed contracts, how many signed contracts stuck past the three-day cancellation window, and which channels produced high-margin retail vs. lower-margin insurance work. Three layers of attribution hidden in a single CPL figure.

Hidden burn

30–60% of spend

LSA · Google Ads · Meta · Yelp · storm-response mailers

"Owners know the leaks are there. What they can't do, without help, is watch all three clocks at the same time."

Watch all three in 14 days →
What your team actually sees

Morning scorecard.
Three alerts when it pays to act.

Your reps keep running doors. Your production coordinator keeps scheduling. Revalytics runs in the background — reads your FSM and ad accounts, and alerts you when a job or dollar is about to walk. One connection. Scorecard every morning.

01

Revenue at risk

Storm window closing. Leads unworked.

Storm windows close fast. A missed call during an active event is a roof your competitor will install. Revalytics queues every call that came in but didn't book so your team can close it before the window shuts.

Active event · 2-hour escalation · neighborhood coverage by zip

02

Marketing burn

Spend that doesn't close

Your LSA, Google, Meta, and storm-response mailers report back separately. Not as one blended CPL. You see which channels produced signed retail contracts, which produced insurance leads, and which produced cancellations. Channels burning cash during slow weeks are flagged before you've paid the next invoice.

Retail and insurance attributed separately

03

Recoverable Revenue

Retail quotes going cold. Supplements unfiled.

Retail quotes, insurance estimates, and supplement proposals that never got a follow-up after 24, 48, 72 hours. In roofing, the homeowner who doesn't hear back in 48 hours signs with whoever calls next. Revalytics makes sure that call comes from your team.

Day 3 · Day 7 · Day 14 · retail close decay tracked by rep

Storm window alerts go to the production coordinator. Aging retail quotes go to the rep. Insurance claim gaps go to whoever handles claims. Every alert routed by job type, not broadcast to everyone.

Built for roofing specifically

Reads roofing
the way roofers do.

Your business model has pieces nothing else in the trades does. Storm response. Canvassing. Supplement filing. Reps on commission. Revalytics is tuned for how a roofing shop actually books, closes, and collects revenue.

Storm Mode

Active weather, tighter clocks

During active hail or wind events in your service area, Revalytics flips into storm mode. Inspection-request clocks shrink from 48 hours to same-day. Canvass territory coverage is tracked by zip code. Priority escalations fire for high-damage neighborhoods. Your pipeline doesn't look the same in calm weeks. The scorecard doesn't pretend it does.

Retail vs. Insurance

Two business models, tracked separately

Retail work has close-cycle math. Insurance work has supplement math. Different sales reps, different close rates, different margin profiles. Blending them into one revenue line hides which side of the house is actually paying for the other. Each side gets its own scorecard column. The honest numbers.

Supplement Tracking

Claims that should have been bigger

Xactimate scope, adjuster approval, final invoice. Compared job by job. When the gap between scope and settlement is more than typical, the supplement alert fires. Underlayment, flashing, ridge vent, decking, code upgrades. The line items roofers most often leave on the table. Not aggressive claim inflation money the carrier already owes.

Canvasser & Rep Data

Down to the individual rep

Doors knocked, inspections booked, contracts signed, contracts canceled, supplements filed. By rep. By territory. By storm event. The reps closing 40% look different from the reps closing 15%, and Revalytics tells you how. Coaching data for the owner. Compensation data for the rep.

Platform Fit

Roofing integrations coming

Revalytics is actively building roofing FSM connections. If you're on AccuLynx, JobNimbus, or another platform and want early access, reach out and we'll scope it with you.

3 Crews to 30

From owner-operator to regional

The three-crew shop and the thirty-crew regional both get the same core alerts. Team routing, territory splits, rep-level permissions expand as you grow. Multi-location shops get per-branch views on top. Bigger shops don't have smaller leaks they have bigger ones, in more places at once.

What roofing owners ask

Straight questions.
Straight answers.

Is this replacing AccuLynx or JobNimbus?
Not replacing. Layering on top. Your production team keeps working in AccuLynx, JobNimbus, Roofr, or whichever system you run. Revalytics reads the data those systems already produce and surfaces what's leaking. No duplicate data entry. No migration. Nobody logs into anything new.
We do both retail and insurance. Does it handle both?
Both, tracked as two distinct business lines. Retail gets close-cycle math: 3/7/14-day follow-up windows, quote-to-contract conversion, cancellation rate by rep. Insurance gets claim-cycle math: Xactimate scope vs. settlement gap, supplement filing pace, depreciation release tracking. Same scorecard, two honest columns.
We're a $2M shop with 4 crews. Right fit?
Yes. At your size, a single recovered retail quote or one properly-filed supplement covers the product cost several times over. The math tends to prove itself inside the first two storm events tracked live. Revalytics works for shops well above and below that number — what matters is whether retail quotes are aging out and supplements are going unfiled. For most $2M roofing shops, both are happening.
How does the storm-mode piece actually work?
Weather data feeds into the alerts engine. When hail or high-wind events hit your service area, Revalytics tightens the clocks on inspection requests, flags high-damage zip codes, and escalates speed-to-response metrics. Your CSR might not know it's an all-hands week yet. The system tells everyone before Tuesday morning.
Does it track supplements and depreciation releases?
Yes. The supplement tracker compares your Xactimate scope against the adjuster's approval, flags the gap when it's meaningful, and tracks which claims still have RCV depreciation to release. Jobs that should have generated a supplement but didn't get escalated to whoever you designate - usually the production coordinator or a dedicated supplement specialist.
Will it give me data on individual reps?
Down to the individual. Doors knocked, inspections booked, contracts signed, contracts canceled, supplements filed. By rep, by territory, by storm event. Owners use this for coaching. Sales managers use it for compensation review. Reps use it to see where they're leaving their own money on the table.
What's the setup look like for a roofing shop?
Onboarding is connecting Revalytics to your FSM and marketing channels. You provide the access, we handle the rest. Your sales reps and production team don't change anything. First scorecard arrives within a week.
What does it cost after the trial?
Pricing scales with shop size and which alert layers you keep running. For most customers, a single recovered retail quote or one properly-filed supplement covers the monthly cost, often within the trial period itself.
Start the trial

Watch all three.
Stop the leaks.

Two weeks across your real pipeline. The storm clock, the retail clock, the insurance clock, all running live. Your reps keep writing contracts. Your production coordinator keeps scheduling installs. If the alerts don't earn their keep by the end of the trial, walk. No card up front, no commitment.

Start 14 day free trial See the full platform

20 min · Anonymized operator data · No credit card · No sales pitch

Moneyball for the Trades. For the roofing shop that refuses to let the clock run out on revenue it's already earned.