You know what you spent. You don't know what it produced. The gap between those two numbers is where marketing burn lives and it only shows up in the P&L thirty days after you could have done anything about it.
Arrives 8:03 AM daily. Via SMS, email, or both. Illustrative figures.
The Gap
Every trade business owner can name their monthly ad budget from memory. Almost none can name which dollar produced a lead nobody worked. That's the gap. That's where burn lives.
"The P&L will tell you what happened. Thirty days late. By then, you've already spent the next month the same way."
The Three Alerts
If it's not one of these three, we don't send it. The product's job is to protect your attention. Not compete for it.
Spend produced a lead. Nobody called back. Every hour that passes, conversion probability drops. When it crosses the threshold, you hear about it.
Phone rang. CSR took too long. Conversion drops 80% after 60 seconds. We watch response time on every ad-driven call and flag the ones that crossed the line.
Spend running, calls coming, revenue not. The campaign is producing activity that doesn't convert. You see it when it crosses your threshold. Not at month-end.
Three signals. Not thirty. The agency report arrives at month-end. These arrive in time to act.
Anatomy of an Alert
Every alert contains four things. Nothing you have to hunt for. Nothing you have to open a dashboard to understand.
Color-coded so you can read priority at a glance. Red for unworked leads or campaign burn, amber for slow response.
The specific campaign or source, the spend attached, and the outcome that isn't happening. The sentence your CFO or agency needs to hear.
Benchmarked against your own history. When something is burning that didn't burn last month, we tell you why we flagged it now.
Pause the campaign inside the platform. Forward the alert to your agency. Snooze if you already have a fix coming. Done.
Delivery
Three channels. You pick which. We'll never pile them on.
Where your attention already lives. No app required. Tap to act directly from the message.
Live alert feed inside Revalytics. Open it when you want the full picture, ignore it when you don't. Always current.
Daily scorecard · weekly digest · escalations only. Three cadences, pick any combination.
What This Isn't
Marketing Burn Monitoring is the alerts layer of Revalytics Edge. If you want the dashboard behind the alerts full attribution, channel breakdowns, historical trends upgrade anytime. Same data, more visibility.
The signal. Daily scorecard. Real time alerts when ad spend produces activity without revenue.
Everything above, plus the live pane behind it. For when you want to see the full attribution picture, not just the burn alerts.
Upgrade anytime. Alert history carries over. Existing rules stay active.
From the Field
"We realized we could reduce marketing spend by 75% and still maintain healthy growth. Revalytics uncovered burn patterns daily that no other system gave us."
Individual customer result. Written permission on file.
Questions
A good agency welcomes it. Revalytics shows them exactly which campaigns convert and which burn. That lets them optimize with real data instead of guesswork. If your agency pushes back on transparency, that's information you needed anyway.
Then the alerts will tell you that. Marketing Burn Monitoring separates team-side leaks (unworked leads, slow response) from campaign-side leaks (spend producing calls that won't convert). You'll see which is which within the first two weeks of data.
Most customers running $5K/month or more in ad spend see the product pay for itself inside 14 days. A single paused campaign usually covers a year. Under $5K/month, the math still works but takes longer to show up in the numbers.
Google Ads, Google LSA, Meta, Yelp, Microsoft Ads. Plus 10 more marketing channels. Paired with native call tracking (built in) and your FSM (ServiceTitan, Housecall Pro, FieldEdge, Jobber, Service Fusion) to close the loop from ad spend to booked revenue.
Google and Meta report what they delivered to you clicks, leads, calls. They stop at the top of the funnel. Revalytics follows the dollar from ad spend through to booked revenue and tells you what actually produced money. The gap between those two views is your burn.
Book a 20 minute demo first. We'll walk you through the platform on sample data from a real residential trade shop. If it's a fit, you sign up for a 14-day trial at the end of the call. We schedule onboarding to connect your ad platforms and FSM. The 14 days run on your real ad spend and your real leads. No card required. Walk away anytime.
Live Calculator
Adjust the sliders. Numbers update in real time. Ballpark inputs are fine the goal is a coaching number, not an audit.
All math is local to your browser. Nothing is sent, stored, or tracked.
Monthly marketing burn
Estimated spend producing no revenue, this month.
Book a Demo
Thirty minutes on a live call. Sample data first, your real ad spend after. If the alerts don't earn their keep, walk away. No card, no commitment.