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Revalytics for roofing businesses · $1M+ · 3+ crews

Your roofing company is silently leaking
revenue every storm cycle.

A hailstorm passes through on Thursday. By Monday morning, half your neighborhood has signed with someone else. A retail homeowner sits on a $22K estimate for three weeks. Then picks the shop that called back. An insurance claim closes at $11,800 when it should have been $18,200, because nobody chased the supplement. Three clocks. Each one ticking down on revenue you've already earned.

Revalytics is real time revenue control software built for residential roofing. Reads every inspection, every contract, every insurance claim, every canvassed door. Tells you which clock is about to run out. Daily scorecard. Real time alerts. No new system for your production coordinator to manage.

Start 14 day free trial See where your $2.6M is leaking

$1M booked

$2.6M

Leaks annually.

Recovered typically

10–20%

Inside 90 days.

Shops with $1,200+ average ticket · Revalytics network data

Daily scorecard · roofing · sample
STORM · Day 3 of 5

Yesterday · Daily Scorecard

Booked $64,800

14 inspections · 3 retail contracts · 2 insurance claims opened

Storm inspections
14 booked · $336K pipeline
Retail contracts signed
3 jobs · $64,800
Insurance claims open
2 new · 11 in supplement
Retail quotes · aging
4 quotes · $89,400 at risk
Supplement unpursued
3 claims · $19,200 left on table

Priority today: storm day 3 of 5

11 canvassed doors from Saturday still un-inspected. Deadline for the neighborhood Friday.

Sample scorecard · arrives 7 AM during active storm events, 8 AM otherwise · composite data

Where roofing shops leak

Five leaks.
None of them look
like a service call.

A roofer's leaks look nothing like the service trades. Storm timing, supplement math, canvasser follow-through, the retail homeowner who needs three calls before they sign. Revalytics is tuned for what actually drives revenue loss in this business.

01

The leak

The storm window

Hail rolls through Thursday night. By Saturday, every out-of-state storm-chaser is in the neighborhood. You have a 72-hour window where homeowners are motivated, the damage is visible, and the first legitimate roofer who shows up signs the contract. If your inspection requests aren't getting dispatched within hours, not days, you're watching the whole zip code sign with somebody else.

Neighborhood loss

$180K–$600K

Per storm event · every day of delay shrinks capture rate

02

The leak

Retail quotes going cold

A retail homeowner paying out-of-pocket doesn't sign a $24,000 roof the day the inspector leaves. They get two more bids. They talk to their spouse. Retail roofing close rates cut in half after 14 days and collapse after 21. If nobody is calling back at day 3, day 7, day 14, the competitor who did wins the job. Your rep already wrote the quote. Somebody else gets paid on it.

Per aged quote

$14K–$45K

Asphalt · metal · tile · slate · larger on complex pitched roofs

03

The leak

Insurance supplements unpursued

The adjuster approved $11,800 when the job's really $18,200. Missing flashing, ridge vent, decking, underlayment scoped on site but not in the estimate. That six grand is a supplement waiting to be filed. Most shops file zero to two supplements a week. Shops that file five or six recover 15–25% more revenue per insurance job. Across a storm season, the difference is six figures just money the carrier was always going to pay.

Per unfiled supplement

$1,800–$9,600

Depreciation release · scope additions · code upgrades · O&P on large losses

04

The leak

Canvass-to-contract decay

Your canvasser knocks 40 doors Saturday. Eight say yes to a free inspection. By Tuesday, only five have been inspected. By Friday, three inspections turned into signed contracts one of which cancels within 72 hours. Every step of that funnel is a leak, and most shops can't see the funnel clearly. Which canvassers book inspections that actually close? Which inspectors convert at 70% vs 30%? Those answers are worth tens of thousands per month per rep.

Per lost stage

$8K–$38K

Canvass → inspection · inspection → contract · contract → installed

05

The leak

Ad spend you can't reconcile

Your digital budget ran $8,400 last month across Google LSA, Meta, and a post-storm direct mailer. Your agency says that produced 186 leads at $45 each. Nice round number. What they can't tell you: how many turned into signed contracts, how many signed contracts stuck past the three-day cancellation window, and which channels produced high-margin retail vs. lower-margin insurance work. Three layers of attribution hidden in a single CPL figure.

Hidden burn

35–65% of spend

LSA · Google Ads · Meta · Yelp · storm-response mailers

"Owners know the leaks are there. What they can't do, without help, is watch all three clocks at the same time."

Watch all three in 14 days →
What your team actually sees

Morning scorecard.
Three alerts when it pays to act.

Revalytics reads your roofing CRM plus your call tracking, ad accounts, and canvasser app, and turns that into three signals you can act on. Your office manager doesn't get a new tab. Your sales reps keep writing quotes the way they write them.

01

Revenue at risk

Recovery window callback queue

Slipped phone leads. The storm-response call that came in but didn't book. The voicemail that never got returned. The inspection request the CSR meant to dispatch but didn't. Revalytics surfaces them inside the recovery window before the homeowner signs with the next shop down the block.

Recovery window · CSR callback queue · before the lead is gone

02

Marketing burn

Spend that doesn't close

Your LSA, Google, Meta, and storm-response mailers report back separately. Not as one blended CPL. You see which channels produced signed retail contracts, which produced insurance leads, and which produced cancellations. Channels burning cash during slow weeks are flagged before you've paid the next invoice.

Retail and insurance attributed separately

03

Execution signals

Rep and funnel performance

Canvass-to-inspection rates by rep. Inspection-to-contract by inspector. Cancellation rate by sales rep. Supplements filed vs. claims opened by production coordinator. The 72-hour rescission window tracked job by job. What used to be quarterly gut-check conversations shows up as patterns on your Monday morning scorecard.

Coaching material, not surveillance

SMS for the urgent ones. Email digest for the weekly rollup. in app dashboard for everything else. Nothing your crew has to log into.

The Index

The 2026 Moneyball Index.
Owner Edition.

The annual benchmark on how the residential trade businesses scaling right now actually run. Built for owner-operators of $1M to $15M shops, including roofing. Free. Sent to your inbox the moment it ships.

Eight operating principles, audited against real shop data. Where owners are leaving money. Where the discipline pays. The numbers your peer shops are running by, and the ones leaving them behind.

2026 Index · Owner Edition

Get the Owner Edition.

Sent to your inbox the moment it ships.

Free · Sent the moment it ships · Unsubscribe anytime

Works with your stack

Reads the tools
roofing actually uses.

Roofing runs on its own stack. AccuLynx or JobNimbus for production, plus the estimating, measurement, and field tools your reps already use. Revalytics connects to your production system read-only. Your production coordinator doesn't switch software. Your reps don't change workflow.

Roofing CRM / Production ● Live

The production backbone

  • AccuLynx
  • JobNimbus
  • Roofr
  • RoofSnap
  • SumoQuote
  • Leap
  • iRoofing

Contracts, estimates, production stages, rep assignment, cancellation tracking. Read-only.

Call Tracking · Native ● Built in

Built in. No third party.

Revalytics call tracking is native to the platform. One vendor for you to manage, not three. Call data feeds the recovery window queue directly.

Pickup speed during active storms, CSR on the line, which ads produced the call, which calls became inspections.

Ad Platforms ● Live

Digital and direct spend

  • Google Ads
  • Google Local Services (LSA)
  • Meta (Facebook / Instagram)
  • Yelp
  • Microsoft Ads
  • + 10 more marketing channels

Retail vs. insurance attribution. Cost per signed contract, not cost per lead. Storm-mailer ROI separately tracked.

Alert Delivery ● Live

Where you already look

  • SMS
  • Email
  • in app dashboard

Storm-active alerts to the production coordinator. Aging retail quotes to the rep. Marketing burn to the owner. Route by alert type and by owner.

Proprietary AI ● Trade-trained

Built for the trades. Not a wrapper.

Revalytics runs proprietary AI trained on residential trade business data. Not a GPT wrapper. Not a generic SaaS model adapted to roofing. Models built for the way trade businesses actually operate.

Trade-trained models, not generic AI dressed up for roofing. Every alert your shop sees comes from models we trained, on data only Revalytics has.

Don't see yours? ● Ask

Likely already connected

Revalytics is built to read from any system that exposes a modern API. If you run estimating, measurement, field-documentation, canvassing, or any other tool not listed, send us the name. The odds are good we already have a working integration, or we'll build one quickly.

Ask the team →

"The tools don't change. We read them, and turn every clock into something you can act on."

Built for roofing specifically

Reads roofing
the way roofers do.

Your business model has pieces nothing else in the trades does. Storm response. Canvassing. Supplement filing. Reps on commission. Revalytics is tuned for how a roofing shop actually books, closes, and collects revenue.

Storm Mode

Active weather, tighter clocks

During active hail or wind events in your service area, Revalytics flips into storm mode. Inspection-request clocks shrink from 48 hours to same-day. Canvass territory coverage is tracked by zip code. Priority escalations fire for high-damage neighborhoods. Your pipeline doesn't look the same in calm weeks. The scorecard doesn't pretend it does.

Retail vs. Insurance

Two business models, tracked separately

Retail work has close-cycle math. Insurance work has supplement math. Different sales reps, different close rates, different margin profiles. Blending them into one revenue line hides which side of the house is actually paying for the other. Each side gets its own scorecard column. The honest numbers.

Supplement Tracking

Claims that should have been bigger

Xactimate scope, adjuster approval, final invoice. Compared job by job. When the gap between scope and settlement is more than typical, the supplement alert fires. Underlayment, flashing, ridge vent, decking, code upgrades. The line items roofers most often leave on the table. Not aggressive claim inflation money the carrier already owes.

Canvasser & Rep Data

Down to the individual rep

Doors knocked, inspections booked, contracts signed, contracts canceled, supplements filed. By rep. By territory. By storm event. The reps closing 40% look different from the reps closing 15%, and Revalytics tells you how. Coaching data for the owner. Compensation data for the rep.

CRM Range

AccuLynx, JobNimbus, Roofr, and more

Whatever production system you run, Revalytics reads it. AccuLynx widely used at $3M+. JobNimbus in the $1–3M band. Roofr growing fast. SumoQuote, Leap, RoofSnap all connected. One OAuth on the install call. Your CRM keeps doing what it does.

3 Crews to 30

From owner-operator to regional

The three-crew shop and the thirty-crew regional both get the same core alerts. Team routing, territory splits, rep-level permissions expand as you grow. Multi-location shops get per-branch views on top. Bigger shops don't have smaller leaks they have bigger ones, in more places at once.

Proof · from roofing shops

Two roofing shops.
Two different clocks.

One was losing retail contracts to slow follow-up on aged quotes. One was leaving thousands per insurance claim on the table in unfiled supplements. Both saw the pattern within their first two weeks on Revalytics.

⚠ Placeholder · Replace before launch
[Roofing Customer 1 · Company] · [State · residential roofing]

The leak · [Leak category]

[$X]

"[Customer quote, 2–3 sentences, roofing owner's voice, describing which clock was leaking and what Revalytics made visible. Mention the actual work type retail asphalt replacement, insurance claim, canvass territory to keep it concrete.]"
[IN]

[Customer Name]

[Role] · [Company]

⚠ Placeholder · Replace before launch
[Roofing Customer 2 · Company] · [State · residential roofing]

The leak · [Leak category]

[$X]

"[Second customer quote, different clock than Customer 1. Pair a retail story with an insurance/supplement story for maximum breadth across both business models.]"
[IN]

[Customer Name]

[Role] · [Company]

Outcomes vary by shop size, retail/insurance mix, and current leak profile. Permission on file for all named customers.

What roofing owners ask

Straight questions.
Straight answers.

Is this replacing AccuLynx or JobNimbus?
Not replacing. Layering on top. Your production team keeps working in AccuLynx, JobNimbus, Roofr, or whichever system you run. Revalytics reads the data those systems already produce and surfaces what's leaking. No duplicate data entry. No migration. Nobody logs into anything new.
We do both retail and insurance. Does it handle both?
Both, tracked as two distinct business lines. Retail gets close-cycle math: 3/7/14-day follow-up windows, quote-to-contract conversion, cancellation rate by rep. Insurance gets claim-cycle math: Xactimate scope vs. settlement gap, supplement filing pace, depreciation release tracking. Same scorecard, two honest columns.
We're a $2M shop with 4 crews. Right fit?
Squarely in the zone. Most roofing customers on Revalytics run $1M–$10M with 3–15 crews. At your size, a single recovered retail quote or a properly-filed insurance supplement usually covers the product for months. The math tends to prove itself inside the first two weeks of live data.
How does the storm-mode piece actually work?
Weather data feeds into the alerts engine. When hail or high-wind events hit your service area, Revalytics tightens the clocks on inspection requests, flags high-damage zip codes, and escalates speed-to-response metrics. Your CSR might not know it's an all-hands week yet. The system tells everyone before Tuesday morning.
Does it track supplements and depreciation releases?
Yes. The supplement tracker compares your Xactimate scope against the adjuster's approval, flags the gap when it's meaningful, and tracks which claims still have RCV depreciation to release. Jobs that should have generated a supplement but didn't get escalated to whoever you designate - usually the production coordinator or a dedicated supplement specialist.
Will it give me data on individual reps?
Down to the individual. Doors knocked, inspections booked, contracts signed, contracts canceled, supplements filed. By rep, by territory, by storm event. Owners use this for coaching. Sales managers use it for compensation review. Reps use it to see where they're leaving their own money on the table.
What's the setup look like for a roofing shop?
Thirty-minute call. We connect your roofing CRM, call tracking, ad accounts, and estimating tools during the call. You log in once to each; our team handles the wiring. Your first scorecard lands the next morning. Nobody on your production or sales team does anything new.
What does it cost after the trial?
Plans start in the low four figures monthly. Pricing scales with shop size and which alert layers you keep running. Most customers cover the subscription on a single recovered retail quote or one properly-filed supplement, often within the trial period itself.
Start the trial

Watch all three.
Stop the leaks.

Two weeks across your real pipeline. The storm clock, the retail clock, the insurance clock, all running live. Your reps keep writing contracts. Your production coordinator keeps scheduling installs. If the alerts don't earn their keep by the end of the trial, walk. No card up front, no commitment.

Start 14 day free trial See the full platform

No card · No dashboard · First scorecard tomorrow

Moneyball for the Trades. For the roofing shop that refuses to let the clock run out on revenue it's already earned.