01 The first value
Clarity.
Every dollar in motion. Know what's lost, what's at risk, and what's recoverable in real time.
The problem we built for
The agency reports clicks. The shop reports cash. The two never reconcile.
In the trades, marketing is gambling dressed up as strategy. By the time you review the reports, the money is already spent. The numbers that show it's working come from your ad platforms. The numbers that show it isn't working come from your FSM. You can't run a $5M business this way.
Before Revalytics, our team ran a digital marketing agency for residential trade businesses. Plumbers. HVAC shops. Electricians. We placed their ads. Ran their campaigns. Watched their numbers.
We saw something we couldn't explain. The ad platforms reported success. The reports looked clean. But every quarter, the same operators kept asking us the same question:
"Where is the money?"
Leads were coming in. Marketing dollars were going out. Nobody could tie one to the other. So we started doing it by hand.
Project 3282
The Lab took the question seriously.
In 2023, our Lab opened an internal project to answer it. Search engineers. Data scientists. Operators with real trade business backgrounds. Every metric got dissected. Every assumption got tested. What had been an industry wide shrug became an engineering problem.
Year
2023
Code name
Project 3282
Disciplines
Search, Data, Operations
Output
MARION
We mapped marketing and operational signals to determine what drove revenue and what produced ghosts. Across our client base, we built a framework. We called it Project 3283. Three years. More than 250,000 operational signals across the trades. The pattern was clear. By 2025, the methodology was repeatable. It became the brain of MARION.
What the Lab built
Meet MARION
Revalytics is the software. MARION is the engine that powers it.
MARION is our proprietary AI, fine tuned for the trades. Trained on the 250,000+ operational signals we’d already processed by hand, it learned the trades from the trades, not from the open internet.
MARION ties every digital click, estimate, and booked job to a real dollar of revenue. Revalytics transforms what MARION sees into actionable intelligence, giving operators answers in minutes instead of waiting for weekly reports.
That’s real time revenue control. Built for the trades. By people who used to do it the slow way.
The intelligence layer…
MMarketing
AAnd
RRevenue
IIntelligence
OOperations
NNow