01 - The first value
Clarity.
Every dollar in motion. Know what's lost, what's at risk, and what's recoverable in real time.
The problem we built for
The agency reports clicks. The shop reports cash. The two never reconcile.
In the trades, marketing is gambling dressed up as strategy. By the time you review the reports, the money is already spent. The numbers that show it's working come from your ad platforms. The numbers that show it isn't working come from your FSM. You can't run a $5M business this way.
Most trade business owners hand a marketing budget to an agency and hope. The agency reports activity. Clicks. Leads. Cost-per-click. The shop reports outcomes. Booked jobs. Closed revenue. Margin. Activity and outcomes live in different platforms, on different timelines, under different definitions. The connection between the dollar spent and the dollar earned is the thing nobody can show you.
That's not a marketing problem. It's an accountability problem. And until it gets solved, every operator past a million is choosing between blind faith in their agency or blind suspicion of it. Neither is a way to run a business.
Project 3282
The Lab took the question seriously.
In 2023, our Lab opened an internal project to answer it. Search engineers. Data scientists. Operators with real trade business backgrounds. Every metric got dissected. Every assumption got tested. What had been an industry-wide shrug became an engineering problem.
Year
2023
Code name
Project 3282
Disciplines
Search, Data, Operations
Output
MARION
In 2023, a small team inside Revalytics Labs set out to answer one question: can digital marketing in the trades be measured in real time, the way revenue is? The team, made up of engineers, data scientists, and trades operators, spent months pulling apart the metrics trades businesses actually rely on. They mapped where the data lives, how it moves, and where it breaks down between systems. Then they built MARION. MARION is the AI engine at the core of Revalytics. Proprietary fine tuning on 250,000+ trades service calls and the booked job outcomes attached to them, it learned the trades from the trades, not from the open internet. MARION tracks every digital lead from click to closed job, across every major marketing channel, with insights surfaced in minutes rather than weekly reports. It’s the layer that turns trades marketing from guesswork into real time revenue control.
What the Lab built
Meet MARION
MARION is the AI engine at the core of Revalytics. Proprietary fine-tuning on 250,000+ trades service calls and the booked-job outcomes attached to them, it does one thing: tie every digital click, call, estimate, and booked job to a real dollar of revenue, with insights surfaced in minutes.
Multi location operators like Cisneros Brothers use Revalytics to see revenue patterns most tools in the trades miss. Marketing problems and operations problems surface in the same place, while there’s still time to fix them.
One layer, one source of truth, translating what MARION sees into clear decisions for marketing, revenue, and operations.
That’s real time revenue control, built for the trades.
The intelligence layer…
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RRevenue
IIntelligence
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