About Revalytics
Built because trade businesseswere running on faith.
The business could not see what it was losing. The marketing team could not tie any of it to a paid job. By the time the books ran, the damage was done.
Marketing was a budget you handed over and hoped. That stopped being acceptable in 2023.
The problem we built for
The agency reports clicks. The shop reports cash. The two never reconcile.
In the trades, marketing is gambling dressed up as strategy. By the time you review the reports, the money is already spent. The numbers that say it is working come from your ad platforms. The numbers that say it is not come from your field service system. You cannot run a growing business this way.
Before Revalytics, our team ran a digital marketing agency for residential trade businesses. Plumbers. HVAC shops. Electricians. We placed their ads, ran their campaigns and watched their numbers.
We saw something we could not explain. The ad platforms reported success. The reports looked clean. But every quarter, the same operators asked the same question.
“Where is the money?”Leads were coming in. Marketing dollars were going out. Nobody could tie one to the other.
So we started doing it by hand.
Project 3282
The Lab took the question seriously.
In 2023 we opened an internal project to answer it. Search engineers. Data scientists. Operators with real trade backgrounds. Every metric got dissected. Every assumption got tested. What had been an industry wide shrug became an engineering problem.
- Year2023
- Code nameProject 3282
- DisciplinesSearch, data, operations
- OutputMARION
We mapped marketing and operational signals to work out what drove revenue and what produced ghosts. Across the client base we built a framework. Three years. More than 250,000 operational signals across the trades.
The pattern was clear. By 2025 the methodology was repeatable. It became the brain of MARION.
What the Lab built
Meet MARION.
Revalytics is the software. MARION is the engine that powers it.
MARION is our proprietary AI, fine tuned for the trades. Trained on the 250,000+ operational signals we had already processed by hand, it learned the trades from the trades rather than from the open internet.
It ties every digital click, estimate and booked job to a real dollar of revenue. Revalytics turns what MARION sees into intelligence an operator can act on, in minutes rather than in next week’s report.
That is real time revenue control. Built for the trades, by people who used to do it the slow way.
What we stand for
Three things we never compromise.
These are the operating values of the company that built Revalytics. They show up in the product, in the team, and in how every customer engagement actually goes.
01 · The first value
Clarity.
Every dollar in motion. Know what is lost, what is at risk and what is recoverable, in real time.
02 · The second value
Accountability.
Transparency across marketing, operations and revenue. A culture that sees the same numbers and owns the same outcomes.
03 · The third value
Speed.
Speed to recover revenue defines us. Real time visibility is real time action, and real time action means revenue surfaced before it is gone.
What we believe
The operator with three trucks and real time data can beat the operator with thirty trucks and a monthly P&L.
See it work
Now you have heard why we built it. See it work.
Twenty minutes with anonymized data from real operators in your trade. We walk through the symptoms we see most often, and how Revalytics catches them.
20 minutes · anonymized operator data · no credit card · no sales pitch
Or watch it happen first: the Recovery Game · 10 seconds · no email needed