You can't grow your business on gut instinct.
Why the trade business owners scaling fastest right now have replaced "I think" with "the data says," and what that costs the ones who haven't.
Blogs · Publishing monthly
From inside
the data.
Essays, data, and reporting on what it takes to run a residential trade business past a million in revenue. Plain language. Real numbers. Written by people who look at trade business operating data every day.
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Vol. 01 · 2026
The full collection.
3 Published · 3 Upcoming
Not on gut.
More trucks.
More trucks don't mean you're winning.
An analysis of fleet expansion across the network, and why shops that grew fleet without fixing leakage saw margin compress, not expand.
Mostly noise.
Why most marketing advice is noise.
The signal-to-noise ratio in trade business marketing has never been worse. A field guide to filtering the advice that actually moves revenue.
Coming
Whose number?
The Monday meeting is a debate, not a decision.
When marketing's number, operations' number, and the bookkeeper's number all disagree, the meeting becomes a referee match. What changes when everyone meets the same scoreboard.
Coming
30 days. Too late.
Your books close 30 days late. Your decisions can't.
A breakdown of the cost of running on month-old numbers in a business where the dollar moves daily. Decisions made on photographs miss everything that happened after the shutter clicked.
Coming
Not the CRM.
You don't have a CRM problem. You have a reconciliation problem.
Why adding a sixth tool to your stack doesn't fix the gap between the phone, the FSM, and the agency report. The leak lives between the tools, not inside them.
Upcoming pieces are in editorial planning. Subscribe to be notified when each one publishes. Topics may shift based on what we're seeing in the data.
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