Read channel-level marketing data, adjust spend based on real ROI, and report performance in a language business owners act on. Anchored to Marketing Burn Monitoring.
Required for customers who run marketing in-house. Held by an in-house marketing lead, or by the external agency partner that owns the budget. Free, included with the platform.
Performance Specialist
Verified proficiency in Marketing Burn Monitoring, channel-level performance reading, ROI-based spend reallocation, true Cost per booked job analysis, burn alert response, and ownership-grade reporting.
Sample credential. Your verified version arrives after you complete the curriculum and pass the exam.
Skill areas
5
Core domains.
Builds on
L1 + L2
Both required.
Anchor
Burn
Monitoring.
The path
You're level three.
Prerequisites: Active Analyst (Level 1) and Recovery Specialist (Level 2) credentials. Both required.
Who it's for
Performance Specialist is the credential for marketers and analysts accountable for where marketing dollars go and whether they come back as revenue. Required for customers who run marketing in-house.
01
Primary path
The designated marketing lead at customer companies running marketing in-house. Owns channel mix, budget allocation, and campaign performance. Enrolled automatically during onboarding.
02
Agency
Consultants and agency staff who own marketing strategy for trades-business clients. Hold the credential on the customer's behalf when the customer runs marketing externally.
03
Analytics
Reporting builders, spend efficiency trackers, channel-performance investigators. The people surfacing the insights that drive the next budget call.
04
External
External marketing strategists who advise trades operators. Read the same scoreboard your clients read. Hold the credential to formalize your fluency.
Curriculum
Every module is built around a real decision a marketer has to make: which channels are working, where to adjust budget, and how to report it. Anchored to Marketing Burn Monitoring.
Anchored to
The curriculum is built on top of the channel-level scoreboard, burn alerts that fire before overspend compounds, true Cost per booked job math, and the daily scorecard format that goes to ownership every morning.
01
Channel data
Understand how Revalytics surfaces channel-level data, what each metric means, and what signals show a channel is over- or under-performing.
02
Spend ROI
The decision framework for reallocating budget when channel ROI shifts. Know when to scale, pause, or defend a budget change.
03
True CPB
Go beyond cost-per-lead. Calculate and interpret true Cost per booked job at the campaign level.
04
Burn alerts
Read alert severity, trace root causes, and take corrective action before overspend compounds.
05
Reporting
Build reports that owners actually use: what to include, what to cut, and how to frame channel performance in terms of revenue rather than activity.
How to earn it
In-house customer marketers earn it through onboarding. External enrollees earn it through the self-paced course and exam. Both require active Analyst and Recovery Specialist credentials first.
Path A · Primary
Both Analyst and Recovery Specialist must be active.
The marketing manager, growth lead, or owner if you wear that hat too.
Self-paced modules anchored to Marketing Burn Monitoring.
Receive your verified Level 3 credential. Free for customers.
Path B · External
Performance Specialist builds directly on the operational fluency from both.
Open enrollment for agency marketers, consultants, and analysts.
Same five-skill curriculum and Marketing Burn Monitoring anchor.
Same exam, same credential, same network recognition.
Annual recertification
Every Performance Specialist credential is renewed annually. As Marketing Burn Monitoring ships new functionality and ad-platform integrations evolve, certified Performance Specialists complete a short update module to maintain active status.
For customer marketers, the annual update is included with the platform at no extra cost.
The credential
A shareable, publicly verifiable Level 3 credential recognized across the Revalytics partner and operator network as the marketing intelligence standard.
Performance Specialist · Marketing tier
Verifiable proficiency in Marketing Burn Monitoring, channel-level performance reading, ROI-based spend reallocation, true Cost per booked job analysis, burn alert response, and ownership-grade reporting.
Sample credential. Your verified version arrives after you complete the curriculum and pass the exam.
01 · Digital badge
LinkedIn-ready.
A digital badge you can add to your LinkedIn profile, email signature, or any professional profile. Public verification link included.
02 · PDF certificate
Print-ready.
A PDF certificate you can print, frame, or send. Same credential ID and verification link as the digital badge.
03 · Verification link
Publicly verifiable.
Anyone can verify your credential is current and valid. No employer or client follow-up calls. The link confirms it.
04 · Network recognition
Across the network.
Recognized as the Level 3 marketing intelligence standard for trades-business performance.
Questions
The Performance Specialist certification gives marketers the framework to make budget decisions with confidence and report them in a language ownership acts on. Required for customers running marketing in-house. Free, included with the platform.
Requires active L1 + L2 credentials · Free for in-house customer marketers · Annual recertification