INTRODUCTION
This Cookie Policy explains how Revalytics Corporation, doing business as Revalytics.AI ("Revalytics," "we," "us," or "our") uses cookies and similar technologies in connection with our website, platform, products, analytics systems, and related services (collectively, the "Services").
WHAT ARE COOKIES?
Cookies are small text files stored on computers, browsers, mobile devices, or similar devices when users visit websites or online services.
Cookies and similar technologies help websites:
- recognize devices;
- remember preferences;
- support authentication;
- improve performance;
- analyze usage patterns;
- maintain security;
- and enhance user experience.
In addition to cookies, Revalytics may use:
- pixels;
- scripts;
- SDKs;
- local storage technologies;
- web beacons;
- and related tracking technologies.
TYPES OF COOKIES WE USE
First-Party Cookies
First-party cookies are set directly by Revalytics and may support:
- website functionality;
- authentication;
- operational performance;
- analytics;
- security;
- and user preferences.
Examples may include: session authentication cookies; security and fraud prevention technologies; and preference management cookies.
Third-Party Cookies
Third-party cookies may be set by:
- infrastructure providers;
- analytics providers;
- communications providers;
- advertising providers;
- embedded content providers;
- or other third-party services supporting operation of the Services.
Examples may include: Google Analytics; embedded video providers; communications technologies; and operational analytics services.
Third-party technologies are subject to the privacy practices and policies of the applicable third parties.
Session Cookies
Session cookies are temporary and generally expire when users close their browser sessions. Session cookies may support: authentication; session management; security functions; operational continuity; and temporary preferences.
Persistent Cookies
Persistent cookies remain on devices for a specified period or until manually deleted. Persistent cookies may support: preference retention; returning visitor recognition; analytics and usage measurement; fraud prevention; and operational functionality.
HOW WE USE COOKIES
Revalytics may use cookies and similar technologies to:
- operate and maintain the Services;
- support authentication and account access;
- improve website functionality and performance;
- analyze usage activity and operational performance;
- measure traffic and engagement;
- maintain security and fraud prevention systems;
- support operational analytics and reporting;
- improve user experience;
- remember preferences and settings;
- troubleshoot technical issues;
- and support communications and marketing activities.
COOKIE CATEGORIES
Essential Cookies
Essential cookies support core functionality necessary for operation of the Services, including: authentication; security; navigation; account access; and operational administration.
Because these cookies are necessary for operation of the Services, they generally cannot be disabled through our systems.
Analytics & Performance Cookies
Analytics and performance technologies help Revalytics understand: website traffic patterns; user interactions; platform performance; feature usage; and operational effectiveness.
Analytics providers may include services such as Google Analytics or similar technologies.
Functional Cookies
Functional cookies help remember: preferences; settings; interface customizations; language selections; and operational configurations.
Advertising & Marketing Technologies
Advertising and marketing technologies may be used to: measure marketing effectiveness; evaluate campaign performance; support communications activities; improve relevance of outreach efforts; and support business analytics activities.
Revalytics does not sell personal information. Revalytics does not share personal information for cross-context behavioral advertising purposes as defined under applicable California privacy laws.
Social Media Technologies
Third-party social media technologies may support: content sharing; embedded content; social interactions; or integrations with social media platforms.
Third-party providers may independently collect information subject to their own privacy practices.
CONSENT FOR NON-ESSENTIAL COOKIES
Where required by applicable law, Revalytics obtains user consent before setting non-essential cookies, including analytics, advertising, marketing, and social media technologies.
Users may manage cookie preferences through:
- the cookie consent banner displayed on first visit;
- cookie preference controls available on our website;
- browser settings;
- or other legally recognized mechanisms.
Users may withdraw consent at any time. Withdrawing consent will not affect access to essential website functionality.
SPECIFIC COOKIES WE USE
The Services may use cookies and similar technologies from providers such as:
- Google Analytics for website traffic and usage analytics;
- infrastructure and hosting providers for operational functionality and security;
- authentication and session-management technologies;
- communications and support technologies;
- and analytics or operational reporting systems.
Specific cookies, technologies, providers, purposes, and durations may change periodically as the Services evolve.
Additional information regarding specific cookies or tracking technologies may be made available through: cookie preference tools; browser-level controls; or upon request where required by applicable law.
MANAGING COOKIE PREFERENCES
Most web browsers provide settings allowing users to:
- delete cookies;
- block cookies;
- limit tracking technologies;
- or receive notifications before cookies are stored.
Disabling cookies may impact: functionality; authentication; performance; preferences; and portions of the Services.
Browser-specific guidance is generally available through browser help documentation.
BROWSER PRIVACY SIGNALS
Global Privacy Control (GPC)
Certain browsers and browser extensions may transmit Global Privacy Control ("GPC") signals or similar browser-based privacy preference signals.
Where applicable under California privacy law, Revalytics processes qualifying GPC signals as requests to opt out of the sale or sharing of personal information associated with the browser or device transmitting the signal.
Do Not Track (DNT)
Because there is no universally accepted standard governing traditional "Do Not Track" ("DNT") browser signals, the Services may not respond to legacy DNT settings.
THIRD-PARTY SERVICES
Third-party technologies integrated with the Services may independently use cookies or similar technologies subject to their own privacy policies.
Revalytics does not control third-party privacy practices outside our reasonable control.
For a current list of certain third-party providers authorized to process personal information in connection with the Services, please review our Subprocessor List.
RELATED DOCUMENTS
For additional information regarding how Revalytics handles personal information, please review our:
- Privacy Policy;
- CCPA Privacy Notice;
- Do Not Sell or Share My Personal Information notice;
- and Subprocessor List.
CHANGES TO THIS COOKIE POLICY
Revalytics may update this Cookie Policy periodically to reflect changes in: technology; operational practices; legal requirements; platform functionality; security practices; or business activities.
Updated versions will be posted with a revised effective date.
CONTACT INFORMATION
Questions regarding this Cookie Policy or related privacy practices may be directed to:
privacy@revalytics.ai
Revalytics Corporation
500 W 2nd St Suite 1900
Austin, TX 78701