This is the reference library for how revenue actually moves through a trade business, and for the language Revalytics uses to describe it. Definitions published here are canonical.
Knowledge answers the question what is this? It is written to stay true over time. For current commentary and analysis, see Field Notes.
Foundations
- What Is Revenue Intelligence for the Trades? — the canonical definition of the category, the revenue journey, and the three areas of constraint.
- What Is Real Time Revenue Control? — the operating system: monitor, prioritise by what is still recoverable, assign an owner, act inside the window.
- The Three Revenue Constraints — the core framework: marketing, operational, and revenue recovery constraints, and how to tell which one is binding.
- Moneyball for the Trades — the operating philosophy Revenue Intelligence comes from, and its three foundation principles.
The revenue lifecycle
Three states, in order. Only the first two can be acted on.
- What Is Revenue at Risk? — still in motion, and heading the wrong way.
- What Is Recoverable Revenue? — already gone wrong, still retrievable, and the cheapest revenue you can earn.
- Recoverable Revenue vs. Revenue Lost — what moves an opportunity across the line, and why the window varies by job type.
Why the old approach stops working
- Why Reports Fail Trade Businesses — reporting delay, aggregation, and hindsight bias, and why the four reports a shop runs on cannot answer an operational question.
Comparisons
- Revenue Intelligence vs. Business Intelligence — why BI is built for understanding and Revenue Intelligence for operating, and where each is the right tool.
Coming next
This library is being built out concept by concept. Canonical pages for marketing burn, revenue recovery, revenue constraints, symptoms versus constraints, operational visibility, revenue velocity, and the live revenue scoreboard are in progress. Interim definitions for each are published in the Revalytics AI reference file.
Elsewhere on the site
- Revenue Intelligence Glossary — 21 canonical term definitions in one index.
- Products overview — the modules that implement these concepts.
- Case studies — the concepts applied in operating businesses.
- Certification — four levels of formal training in this material.
- Revenue Risk Calculator — estimate what your business has at risk now.