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Revalytics for marketers · Residential home services

Conversions aren't proof.
Revenue is.

Clicks, leads, and ROAS are easy to report. Revenue is what leadership actually cares about. The path from a click to a closed job is where the money lives. Most marketing tools never get there. They stop at the lead, the conversion, the form fill. The downstream truth is invisible.

Revalytics gives marketers in the trades a live scoreboard from first click to closed revenue. What you produced. Where money leaked. Which channels actually pay. The number leadership keeps asking about finally on a screen everyone can see.

See the revenue scoreboard Why platforms aren't enough

Recovered

$121K

90 days · sample shop

Wasted PPC

$5K

Found in 7 days

First scoreboard

24h

After connection

Marketer's view · live

Revenue by source · last 30d

Local Services Ads $184K
CPBJ $312 · 38 booked ↑ 14%
Google PPC $92K
CPBJ $548 · 19 booked ↑ 32% burn
Organic / SEO $71K
CPBJ $48 · 22 booked stable
Facebook $0
$3,840 spend · 0 booked cut

The revenue scoreboard ownership actually trusts. Per-channel Cost per booked job. Same numbers across everyone in the meeting.

Why marketing gets blamed for the wrong thing

Four reasons
the conversation goes wrong.

Every marketer running paid in the trades hits the same wall. Leadership asks about revenue, and the platform reports stop being enough. The path from click to closed job is where the truth lives. The conversation breaks down at every point along it. Mark the ones that describe the meeting you had last week.

01

The wall

The platform stops at the click

Everything Google, Meta, and the LSA dashboard report happens before the lead arrives at the shop. What happens after the missed call, the unworked lead, the estimate that sat for four days is invisible to the platform. The marketer reporting on what the platform reports is reporting on half the chain.

The gap · post-click

02

The wall

Marketing eats the ops failure

The CSR misses the call. The dispatcher buries the lead. The estimator stalls for three days. Conversion drops. The owner reviews the ad account, questions the budget, asks why the campaign isn't producing. The real cause sits in operations. Operations isn't the one being graded.

The blame · misrouted

03

The wall

Attribution snaps mid-funnel

The attribution model runs confidently on a chain that broke at the booking step. Last-click gets credit for revenue it didn't really produce. First-touch gets blame for outcomes it had no control over. The model looks sophisticated. The signal it's reading is broken. Decisions get made on it anyway.

The model · compromised

04

The wall

Month-end is the worst time to find out

The numbers explain the damage on the second of next month. The spend is gone. The leads are cold. The conversation starts defensive and stays there. By the time the report exists, every decision it could have informed has already been made. The marketer is reading what they should have caught three weeks ago.

The lag · 30+ days

Four walls. Each one is the difference between marketing that gets blamed and marketing that gets credit. The fix is the same: see the whole path, in real time.

The Index

The 2026 Moneyball Index.
Marketer Edition.

The annual benchmark on what marketing actually produces in the residential trades. Built for the marketers who refuse to be measured on clicks. Free. Sent to your inbox the moment it ships.

True Cost per booked job ranges by channel. Where the chain is breaking after the lead. The campaigns producing margin and the ones burning it. The numbers your peer marketers are reporting in. The ones their clients keep them for.

2026 Index · Marketer Edition

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The revenue chain

Six steps.
Most tools see two.

Every marketer in the trades is reporting on the same six-step path even if their reports only cover the first two. Revalytics tracks every step from first click to closed revenue, so the breakdown lives where it actually happened, not where the model assumed.

01
Click
Ad impression to click
02
Lead
Form, call, or chat
03
Call
Picked up · pickup time
04
Booking
Estimate scheduled
05
Job
Quote → close
06
Revenue
Closed dollars

Where most tools stop

Steps 1–2 only

The platform reports clicks and leads. It can tell you the form was submitted. It cannot tell you what happened after the call missed, the lead unworked, the estimate that never closed.

Where the leak lives

Steps 3–5

Pickup time drift, lead aging, estimate stall. Three operational failures that look like marketing failures because conversion drops. The marketer reporting on platforms can't see them. The marketer with Revalytics can.

Where leadership lives

Step 6

Closed revenue. The dollar number on the P&L. The thing every marketing meeting eventually circles back to. Revalytics starts here and works backward, so the conversation never starts at clicks.

Find your type

Five kinds of marketer.
One scoreboard.

Every marketing role has a different relationship with the revenue path. Read the five below. The one that describes how you're measured, who's grading you, and what you're tired of defending - that's the page Revalytics is built for.

Revenue focus Type 01

The Revenue Marketer

Conversions don't prove marketing. Revenue does. You're accountable for business outcomes, not campaign activity. You're tired of explaining why a conversion-rate dip wasn't your fault. Revalytics shows what marketing actually produced from click to closed job so you stop defending clicks and start reporting revenue.

  • Revenue by source, not leads by source
  • Where the funnel breaks after the lead
  • What's recoverable before the month closes
  • The number leadership actually cares about
Performance focus Type 02

The Performance Marketer

Stop optimizing ads that win clicks and lose money. Platform metrics make weak decisions look smart. Revalytics gives you the downstream truth true Cost per booked job by channel, wasted spend flagged live, and the signal that lets you scale the real winners and cut the rest before they compound.

  • True Cost per booked job, not CPL
  • Wasted spend identified before it compounds
  • Scale / hold / cut decisions backed by revenue
  • Downstream truth the platform can't provide
Attribution focus Type 03

The Attribution-Obsessed Marketer

Last-click is a bedtime story for adults. Attribution only works when the full path survives inspection. Revalytics shows where the chain holds, where it breaks due to operational failure, and what the source actually produced end to end not where the model lost the signal and made it up.

  • Full-path chain integrity, step by step
  • Ops failures separated from source performance
  • Where attribution gets compromised, live
  • Cleaner signal for executive conversations
In-house focus Type 04

The In-House Marketing Manager

You own the budget. You should own the revenue truth. You're accountable for spend and blamed for everything downstream. Revalytics gives you the live scoreboard ownership actually trusts so you walk into every meeting as the most informed person in the room, not the one on defense.

  • Revenue by channel, the number ownership wants
  • Ops failures finally separated from your results
  • Revenue at risk before ownership sees it
  • Budget defense with real Cost per booked job
Agency focus Type 05

The Agency-Side Marketer

If you only report campaigns, you're easy to replace. Clients don't keep agencies because dashboards look busy. Revalytics helps you show what your campaigns actually produced and separate your performance from the ops failures that get blamed on your account. Revenue proof makes agencies harder to fire.

  • Revenue produced by your campaigns, click to close
  • Client ops failures separated from your performance
  • Retention tool, undeniable proof of impact
  • The scoreboard clients can't get from any other agency
What every marketer gets

Different role.
Same scoreboard.

Whatever your specialization revenue, performance, attribution, in-house, or agency Revalytics gives every marketer in the trades the same foundation. Real time visibility into where marketing spend is being made, lost, and recovered. Four outputs. No dashboard archaeology required.

01 · Click-to-revenue visibility

The full path, tracked live

Every step from first click to closed job. Running in real time, not reconstructed at month-end. The conversion rate the platform reports stops being the headline. The dollars that closed become the headline.

02 · Wasted spend detection

Burning channels, flagged early

Channels burning budget with no downstream revenue. Flagged the day the burn starts, not the second of next month. The Facebook campaign with zero booked jobs gets cut on day three, not week six.

03 · Downstream funnel truth

Ops failures, separated cleanly

What happened after the lead arrived. Where the chain broke and whether the cause was marketing, the CSR, the dispatcher, or the estimator. Marketing stops eating ops failures because the data finally shows whose failure it was.

04 · Revenue at risk · live

What's still recoverable

What's in danger of not converting while there's still time to act. The aging quotes, the unworked leads, the stalled estimates that haven't turned into lost revenue yet. Surfaced today, not autopsied next month.

Connects · does not replace

Revalytics sits downstream of GA4, your CRM, your call tracking, and your ad platforms. You don't switch tools you add the layer that's been missing.

Native call tracking

Call tracking is built in. No third party to manage, no signal lost between tools. One vendor, one source of truth from impression to closed dollar.

First scoreboard in 24 hours

First view lands the morning after connection. First wasted-spend alert and first revenue-at-risk alert usually fire within the first week every account has at least one of each.

Marketers who report revenue

Two marketers.
Same shift.

Both walked into Monday meetings defending campaigns. Both walked into the next one with revenue on the screen. The conversation doesn't go back.

SEO Ashburn · Ashburn, VA · Agency

The shift · client retention

Month-to-month

"We only work on month-to-month contracts with our home service clients. Revalytics immediately gave our clients confidence that their marketing was exceeding expectations month over month. This is a game changer for the industry."
ML

Mike Lewis

Director of Operations · SEO Ashburn

Cisneros Brothers · Hesperia, CA · In-house marketing

The shift · budget defense

75% spend cut

"We cut marketing spend by 75% and still grew. As a ServiceTitan customer, that was eye opening. Revalytics uncovers insights daily that no other system can."
Isaac Cisneros

Isaac Cisneros

VP of Marketing, Cisneros Brothers Plumbing, Heating & AC Repair

Outcomes vary by shop, trade, channel mix, and existing operational maturity. Permission on file for all named marketers.

What marketers ask first

Hard questions.
Straight answers.

Does Revalytics replace my analytics or attribution stack?
No. Revalytics sits downstream of GA4, your CRM, your call tracking, and your ad platforms. We read what they already produce and add the missing piece what happened from lead through to closed revenue. You don't switch tools. You add the layer that's been missing.
How is this different from generic call tracking?
Call tracking tells you the call happened and which channel it came from. Revalytics tracks what happened next was the call picked up in time, did it convert to a booking, did the estimate close, what revenue did it produce. Call tracking is built into Revalytics natively, so there's no third party to manage and no data lost between tools. One vendor, one source of truth.
I work for an agency. Does this give my client insight that lets them fire us?
The opposite. Agencies that resist downstream visibility get fired more often, not less, because clients eventually find out anyway, and the way they find out is rarely flattering. Revalytics gives you the proof that your campaigns produced revenue and that the ops failures hurting conversion weren't yours. The agencies running this for their clients have higher retention, not lower.
What if my client (or my owner) doesn't want to share their FSM data?
This happens, and the conversation it forces is healthy. Marketing is being graded on revenue but denied access to the system where revenue gets booked. The Revalytics conversation usually ends with the FSM data flowing in, because the alternative is owner and marketer arguing about a number neither one can see clearly. Once it's flowing, the meeting changes.
I run multi-location accounts. Does this scale?
Yes. Multi-location is where this gets most valuable for marketers, because the comparison across locations exposes which campaigns are working in which markets, and which ops failures are eating conversion in which shops. Revalytics has portfolio views built for marketers running a brand or holding-co set of locations.
What if some of my marketing is run by an external agency?
Revalytics tracks every channel, regardless of who's running it. Your in-house Google Ads campaigns, your agency's Meta campaigns, your LSA spend, your Yelp investment all in one scoreboard. The agency sees the same data you do (read-only access if you want), so the renewal conversation is a shared review of evidence instead of a debate over reports. There's a separate Performance Specialist certification for marketers who want to formalize their fluency, but it's optional.
How fast does the first scoreboard arrive?
Within 24 hours of connecting your platforms. Usually faster. The first scoreboard typically lands the morning after setup. The first wasted-spend alert and the first revenue-at-risk alert usually fire within the first week, because every account has at least one of each sitting unaddressed right now.
See it on your channels

Show me my
channel scoreboard.

Book a thirty-minute walkthrough. We'll set up the channel scoreboard with sample data shaped to your stack, show you what burn alerts feel like, and answer the practical questions about connecting your ad accounts.

No commitment. No card. The diagnostic is yours whether you proceed or not.

20 minutes · Channel walkthrough

Book a demo.

We'll show you the channel scoreboard, walk through the burn alerts, and answer the practical questions about getting your ad accounts connected.

20 min · Sample data · No card · No commitment

Start

Stop reporting motion.
Start reporting money.

Whatever your specialization revenue, performance, attribution, in-house, or agency Revalytics gives you one live scoreboard from click to closed revenue. The first scoreboard arrives within 24 hours. No card up front. The diagnostic is yours whether you proceed or not.

See the revenue scoreboard See the platform

No card · First scoreboard within 24 hours · Diagnostic yours to keep

Moneyball for the Trades sets the standard. Revalytics enforces it. Marketers who report revenue can't be replaced.