Revalytics for owners · Residential home services
Most trade shops run on lagging indicators. Month-end accounting close forty days late. The agency report a week late, filtered, self-serving. The Friday crew huddle anecdotes, no numbers. By the time the owner sees a problem, the revenue is already gone. The aging quote is dead. The burning channel has burned.
Real operators don't work that way. They see the shop in real time. The aging quote at hour 48, the channel burn as it happens, the pickup-time drift before conversion collapses. They're not smarter than you. They're just instrumented.
Lag today
30-40d
Month-end close
With Revalytics
Real time
Alerts as it happens
Quote death
72h
Time is the enemy
Hour 48 · close rate window closing
Crossed your threshold · action needed
Pattern starting · coach now, not next month
Priority today
Chen replacement ($14,800) aging 52h. Call today.
You cannot fix what you cannot see. And every owner we've met is seeing less of their business than they think, because the systems they rely on were built to report history, not to show the shop in motion.
01
The blind spot
The number you're running the business on is thirty to forty days late. By the time the March report shows marketing burned 22% over budget, it's May. The dead quotes are buried in the A/R aging. The tech whose close rate collapsed in week two is still on the schedule in June. You can't coach, cut, or course-correct what you're seeing six weeks after it happened.
The lag · 30-40 days
02
The blind spot
A week old. Filtered by the people being graded. Cost-per-lead instead of Cost per booked job. You get color-coded charts that say the campaign is "performing" while the phone line behind it burns $4,200 a week on calls that don't book. Graders are not watchers. And a seven-day lag is seven days of spend you're never getting back.
The lag · 7 days + spin
03
The blind spot
Anecdotes. The loudest tech. The complaint that got emotional yesterday. Zero numbers, or the wrong numbers, pulled from three different tabs nobody trusts. Every trade business runs a version of this meeting and every one of them mistakes it for visibility. It isn't. It's a group hallucination.
The lag · a week of vibes
04
The blind spot
One tab. One snapshot. Aging quotes sit where nobody's looking. Marketing burn lives in a different tool. Call pickup data is somewhere else. You end up refreshing a dashboard twenty times a day and missing every number that actually moves the business, because no dashboard alerts. Dashboards wait for you. Real time finds you.
The lag · until you remember to look
The annual benchmark on how the residential trade businesses scaling right now actually run. Built for owner-operators of $1M to $15M shops. Free. Sent to your inbox the moment it ships.
Eight operating principles, audited against real shop data. Where owners are leaving money. Where the discipline pays. The numbers your peer shops are running by, and the ones leaving them behind.
Sent to your inbox the moment it ships.
The operators running in real time aren't watching more data. They're watching less, and watching the right three. Each one fires the moment the number crosses a line you set, not when a report renders next Tuesday.
01
Revenue at risk
38% of big-ticket quotes close inside 48 hours. Past 72, the close rate falls off a cliff. Most shops discover the dead quotes at month-end in the A/R aging. Real time operators get a ping at hour 48 the customer's name, the dollar amount, the rep on the job and call while the quote is still alive.
Fires · hour 48
02
Marketing burn
Industry data says 30–55% of residential-services ad spend is wasted. The agency report won't tell you which half, and the dashboard won't alert you when it shifts. Revalytics reads Cost per booked job per channel in real time and pings you when a channel crosses your line. Same day, not next Monday.
Fires · same day
03
Execution signals
Call pickup times drifting from 15 seconds to 90 seconds cuts booking conversion by half. Execution signals catch the pattern the day it starts, not the month the revenue dips. You coach the tech in week one. You don't find out in week six.
Fires · when pattern breaks
The operators winning the trades right now aren't staring at more screens. They're running a system that watches for them. Signals routed to the right role, logged when seen, escalated when ignored. Nothing falls through the gap between owner and team.
Signal, not noise
You see patterns in the weekly rollup. The team sees individual alerts the moment they fire. The owner who reads every alert is the owner who never stops working.
Accountability by log, not memory
"Nobody told me" stops being a line your team can use. Alerts are routed and logged. The GM saw the aging quote at 2:14pm Tuesday. The question is what got done.
The system scales with the shop
New GM takes over dispatch? Reroute the alerts. Second location? Clone the routing. What changes is the org chart. Not how you run.
The operator doesn't watch the business all day. The system does. What the operator does is show up at three moments a week already knowing the answer because the signals fired, were routed, were logged, and the data is waiting.
Monday · 7 AM
Before the leadership meeting, the week already lives on one screen. Last week's total. What recovered and what didn't. Which channel earned. Which rep is trending. The meeting stops being a status report and starts being a decision session.
"Operators describe this as the meeting changing overnight. Same attendees. Completely different conversation."
Thursday · Afternoon
Between job walks, five minutes. Which aging quotes moved, which didn't. Is the channel that was burning still burning, or did your agency actually react. The adjustment happens Thursday, not on Monday when the week's already baked.
"Mid-week intervention is the difference between a recoverable week and a lost one."
Sunday · Evening
Scheduled revenue next week, known risk in the pipeline, channels holding or sliding. The thing most owners do with an accounting export and a spreadsheet on Sunday night is already done, on the same screen the team is seeing Monday.
"The owners who tell us Revalytics paid for itself usually name this moment first."
Every owner has a story about software that nobody used. Dashboards become shelfware because people stop visiting them. Real time alerts don't have that problem. Here's exactly what each role sees - and why none of them can make this tool fail.
Your GM
Good GMs are already trying to track aging quotes in a spreadsheet and
reconstructing close rates from memory. Revalytics stops the guessing. The GM who fought it the first week
is usually the one defending it by the second.
Bad GMs find the tool inconvenient. That's a
signal.
Your Office Manager / CSR Lead
They need to know when pickup time is drifting and which quote needs a follow-up
call today. Those alerts show up in text or email the same channel they already live in.
Zero
logins. Zero training. The message says what to do.
Your Dispatcher
Revalytics reads what they're already scheduling in the FSM, flags the handoffs
that break, and only surfaces when something's genuinely off. Tool-adapts-to-dispatcher, not
dispatcher-adapts-to-tool.
No new dashboard. No new login. No turf war.
Your Techs / Reps / Crews
The people in the field don't log into Revalytics. Revalytics reads the output
(close rates, estimate writing, upsell attach) and reports patterns to whoever owns coaching. Not to
them.
Fewer logins in the field is better software. Every time.
Your Agency or CFO
External partners get their own read-only view. The agency sees marketing burn the
moment you do. The CFO sees aging pipeline in real time. Same source. Same moment.
Agencies
that resist this level of transparency are telling you something.
You · The Owner
When everyone above is seeing what they need to see, you stop being the translator
between systems. Your GM stops texting you for numbers. Your agency stops needing a Monday
call.
That's the operator. That's the whole point.
One missed aging quote per shop per week, at ten shops, is over half a million in leaked revenue a year. The blindness tax scales with the portfolio. And the owners consolidating the industry right now are the ones with real time systems already in place.
Every shop's scorecard stacked side-by-side. Priority-sorted so the shop that needs you surfaces first. Regional permissions so GMs see their locations and you see all of them. Whether it's your second acquisition or your twelfth, the view is the same shape.
For multi-shop owners · talk to us →Austin · HVAC
3 alerts · $48K at risk
San Antonio · HVAC
1 alert · $12K aging
Houston · HVAC
On pace
Both were running on month-end reports, weekly agency calls, and gut feel. Both decided to stop. Here's what changed when the business showed up in real time.
The shift · Recovery discipline
$121K
"Revalytics helped us recover $121,000 in 90 days. Being able to see leads and estimates slipping through the cracks in real time, and pull them back before the window closed, changed how we run the business."
Ashley Hileman
Owner · Home Heroes Plumbing Heating & Air
The shift · Burn visibility
$5K/wk
"We cut our PPC budget by $5,000 in a single week after seeing exactly where marketing dollars were being wasted on leads nobody ever worked. The daily alerts told me what my agency never did."
Brandon Redmond
Owner · Transou's Plumbing & Septic
Outcomes vary by shop size, trade, existing team structure, and delegation maturity. Permission on file for all named customers.
A free certification program for operators who run on real time numbers. Four levels, from Analyst to Architect. Owners earn the first two levels. Free to enter. Earned to complete.
Apply below and we'll reach out for a thirty-minute consultation on your business. No pitch. A diagnostic on where your leaks are and which level matches where you're running today.
We'll reach out within one business day to schedule the consultation.
Fourteen days on your live shop. First scorecard tomorrow morning. First alert usually fires inside 48 hours. By day 14, you'll either have recovered money you wouldn't have recovered, cut spend you wouldn't have cut, or you won't. No card up front. No demo gauntlet. The data is the verdict.
No card · First scorecard tomorrow · Forward this page to your GM
Moneyball for the Trades. The operators who win this decade are the ones who stopped guessing. The ones who didn't, won't.