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Revalytics for home services · Emergency residential trades

Three rules.
Break one.
Leak revenue.

The trade doesn't matter. The physics is the same. Answer first, follow up relentlessly, measure your spend. That's how you win.

$1M booked leaks annually
$2.6M
Across a typical shop.
Recovered typically
10–20%
Inside 90 days.

Shops with $1,200+ average ticket · Revalytics network data

Portfolio scorecard · sample
Three shops · one morning
TUE 7:42 AM
PLUMBING · 14 trucks · $8.4M ↗ on pace
$38.2K
booked yday
2
aging quotes
1
slow LSA
HVAC · 22 trucks · $12.1M heat wave day 2
$92.4K
booked yday
5
aging replacements
3
missed after-hrs
ELECTRICAL · 9 trucks · $4.9M storm forecast thu
$28.4K
booked yday
4
rewire quotes
1
permit stuck
Portfolio priority · across 3 shops
$192K aging at risk · HVAC heat wave compounding · 3 missed nights to recover.

Sample. Multi-shop owners and coaching-firm partners see portfolio views; single-shop owners see just their own.

Find your trade

Which shop
are you running?

Every trade below runs on the same revenue physics. But the specific leaks look different on a Tuesday morning depending on what you sell. Tap the shop you run and go deeper on the leaks, the scorecard, and the integrations built for your trade.

Running an emergency trade we haven't named? Pool service, septic, appliance repair on the big stuff, tree removal? If the phone rings when there's a problem and the ticket isn't small, the three rules still apply. Ask the team.

Ask about your trade →
The three rules of home services

Why every trade
leaks the same three ways.

The trades look different on the outside. The revenue math underneath is identical. A plumber, a roofer, and a locksmith all lose money in the same three places. Just with different words for it. Revalytics was built by recognizing the pattern.

01
THE RULE
Pick up fast

A burst pipe at 2am. A dead AC at 97°. Power down mid-dinner. A tree through the roof after a storm. Whoever picks up first (in fifteen seconds, not ninety) has already won the job. The customer isn't loyal in that moment. They're scared, and they're dialing the next name on the Google results page. Your ad platform billed you either way. Your competitor got the ticket.

→ Surfaced by: Execution Signals alert

WHAT SLOW RESPONSE COSTS

Response time from 15s to 90s cuts conversion on emergency calls by more than half. On an LSA call that costs $40 to earn, a pickup past the minute mark means you paid for a lead that went to someone else.

02
THE RULE
Follow up relentlessly

A big-ticket estimate doesn't close the day it's written. A $14K furnace replacement, a $28K panel-and-rewire, a $22K roof. The homeowner thinks about it, compares, asks the spouse, waits. If no one on your team calls them back at 48 hours, at 7 days, at 14, the competitor who did calls back wins the job. Your tech already wrote the estimate. Someone else is getting paid on it.

→ Surfaced by: Revenue at Risk alert

WHAT A QUIET QUOTE COSTS

Close rate on big-ticket residential estimates drops from roughly 38% at 48 hours to 6% past 72. Every aged quote that sits untouched is a forecast-killing ghost on your pipeline. The dollars scale with the ticket size.

03
THE RULE
Measure what you spend

Your agency reports leads and cost-per-lead. Neither of those is a booked job. The $8,400 you spent on Google, LSA, and Meta last month produced a number. What nobody on your team knows is how many of those leads turned into signed contracts. And which channels produced the ones that actually installed, not the ones that ghosted after the quote. That gap, month after month, is where the ad budget disappears.

→ Surfaced by: Marketing Burn alert

WHAT BLIND SPEND COSTS

Most home services shops waste 30–55% of their paid digital budget on channels they can't prove are working. The first month of honest attribution usually finds 20–40% of the spend worth cutting immediately. Before the next agency invoice lands.

Break any one rule and you leak. Break two, and the business stops growing. Break all three, and you're working harder every month to stand still.

See all three in 14 days →
The scorecard

One scorecard
every morning.

Revalytics reads your FSM and your ad accounts. Call tracking is built in. Yesterday gets distilled into the numbers that matter. Single-shop owners see their shop. Multi-shop operators and coaching-firm partners see every shop in their portfolio. The view changes by role. The underlying data doesn't.

SINGLE-SHOP VIEW

Your trade, your numbers

A plumbing shop sees service calls, drain clears, water heaters, repipe quotes aging, LSA response time. An HVAC shop sees service, replacements, tune ups, member health. An electrical shop sees service, panels, rewires, EV installs, permit bottlenecks. A roofing shop sees inspections, retail contracts, insurance claims, supplements.

The scorecard is tuned for the trade. A plumber never sees a "heat wave alert" and a roofer never sees a "member-at-risk alert." The signals match what you actually sell.

See your trade's scorecard →
PORTFOLIO VIEW

Many shops, one view

Multi-shop owners and coaches see every shop they operate or advise. Side by side, same metrics, same scorecard shape. A 4 shop owner sees four mini-scorecards stacked. A coaching firm with 40 client shops sees all 40, sorted by leak severity.

The whole portfolio in one place. Which shop is leaking the most right now, and why. Priorities for the week before Monday morning even starts.

For coaching firms →
DELIVERY

SMS, email, in app dashboard. Routed to the owner, the GM, the dispatcher, or whoever owns the metric. No new app. No new tab. No training session.

PROPRIETARY AI · TRADE-TRAINED

Built for the trades.
Not a wrapper.

Revalytics runs proprietary AI trained on residential trade business data. Not a GPT wrapper. Not a generic SaaS model adapted to home services. Models built for the way trade businesses actually operate.

Trade-trained models, not generic AI dressed up for plumbing or roofing or any other trade. Every alert your shop sees comes from models we trained, on data that only Revalytics has.

Three alerts, every trade

Three alert types.
Every home services shop.

The three rules map to three product alerts. Same architecture for plumbing and for roofing. Different underlying data, identical alert shape. Turn them on in the trial, turn off the ones you don't want.

01 REVENUE AT RISK

Recovery window callback queue

Slipped phone leads. The call that came in but didn't book. The voicemail that never got returned. The lead the CSR meant to call back but didn't. Revalytics surfaces them inside the recovery window before the homeowner calls your competitor. Each trade has its own version, with a clock tuned to the ticket size and the sales cycle.

02 MARKETING BURN

Cost per booked job, by channel

Every paid channel tied back to real booked revenue. Not leads, not CPL averages. You see which Google campaign produced installs, which LSA ad produced retainer work, which storm mailer broke even. The channels bleeding budget show up on day one.

03 EXECUTION SIGNALS

Response speed and handoffs

CSR pickup time during storms, heat waves, cold snaps. Rep close rates by trade, by ticket size, by channel. Jobs stuck on permits, inspections, supplements. The operational patterns that predict next month's revenue, before next month's revenue arrives.

The Index

The 2026 Moneyball Index.
Owner Edition.

The annual benchmark on how the residential trade businesses scaling right now actually run. Built for owner-operators of $1M to $15M shops across plumbing, HVAC, electrical, roofing, and adjacent trades. Free. Sent to your inbox the moment it ships.

Eight operating principles, audited against real shop data. Where owners are leaving money. Where the discipline pays. The numbers your peer shops are running by, and the ones leaving them behind.

2026 Index · Owner Edition

Get the Owner Edition.

Sent to your inbox the moment it ships.

Free · Sent the moment it ships · Unsubscribe anytime

What home services owners ask

Common questions.
Direct answers.

Does Revalytics work for any home services trade? +
If the phone rings when there's a problem, the tickets aren't small, and you're spending real money on paid marketing, yes. Plumbing, HVAC, electrical, and roofing have dedicated pages today. Locksmith, garage door, and restoration shops run the same three rules and are on the active roadmap. Other emergency trades where the math applies: ask the team.
Is this another CRM or dispatch system? +
It's not a CRM. Your field service platform (ServiceTitan, Housecall Pro, FieldEdge, Sera, AccuLynx, JobNimbus, whatever fits your trade) already handles dispatch, invoicing, and jobs. Revalytics layers on top, reads what your FSM is already producing, and tells you when money is leaking. Nothing gets entered twice. No team member logs into a new thing.
We run a mix of two trades, plumbing and HVAC for example. What happens? +
Revalytics treats each trade as its own scorecard view, even inside a single shop. Your morning digest shows plumbing numbers separately from HVAC numbers. Aging repipe quotes on one side, aging replacement quotes on the other. You see each revenue line's health without the blending that most owner dashboards do.
How big does a shop need to be? +
The product earns its keep for residential home services shops running roughly three or more trucks or crews with at least one dedicated office person, and enough paid marketing spend for attribution to matter. Shops smaller than that usually don't have the ad budget or the aging-pipeline volume for the alerts to matter. We'll tell you on the intro call if the math doesn't work for where you are.
Do we need to change our software stack to use it? +
No. Revalytics is read-only across whatever you already run. FSM, ad platforms, estimating tools. No migrations, no data moves, no retraining your team. The one piece we provide ourselves is call tracking, built in. If you have a third-party call tracking tool today, you stop paying for it. One vendor instead of three.
My trade isn't listed above. Can I still use it? +
If your business looks like the ones listed (emergency response, bigger-than-small tickets, paid marketing driving a real share of leads) the platform very likely applies. Pool service, septic, appliance repair on major appliances, tree service emergency work all fit the pattern. Send us what you run and we'll tell you honestly whether Revalytics moves the needle for your shop.
What does the trial actually look like? +
Fourteen days on your real data. Thirty-minute setup call. We OAuth into your FSM and ad accounts together, and provision native call tracking on the call. First scorecard lands the next morning. Your team does nothing different. If the alerts don't earn their keep by the end, you walk. No card required up front.
What does it cost after the trial? +
Plans start in the low four figures monthly. Pricing depends on shop size and which alert categories you keep on. For most customers, a single closed aged quote or a single recovered insurance supplement pays for the product outright, often inside the trial period itself.
Start the trial

Same three rules.
Your trade.

Fourteen days on your live data. The pipeline you actually run, the ad spend you already budget for, the aging quotes and missed pickups and burned channels that are happening this week whether you see them or not. Your team keeps working how they work. The alerts earn their keep or they don't, and you decide by day 14.

START TODAY

Moneyball for the Trades.

For the home services operator who refuses to let the phone, the pipeline, or the ad spend quietly cost them another quarter.

20 min · Anonymized operator data · No credit card · No sales pitch